Marketing Muse Newsletter: Issue #66
Hi fellow readers,
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Marketing Tip of the Day
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Some of you may be aware that articles are an incredibly effective technique for driving traffic to your website. Not only will each article drive traffic when people click on your link in the resource box at the end of the article, but the article itself will also create a backlink to the site that it links to.
This backlink will strengthen your site in the eyes of the search engines and will be useful for the purpose of Search Engine Optimisation. Another great benefit of articles is that they will help to establish you as an expert in your niche.
I want to take it one step further though. When you write an article, you can do many things to get it OUT there. You should repurpose the article into a short video, a podcast, a slide presentation or perhaps an Instructable.
There are sites on the web that you can then freely submit your repurposed content to.
Each time, you should provide a link back to your site. You can then distribute your article to the best article directories using an article distribution service such as Submit Your Article or Unique Article Wizard.
You can also submit your article to free Web 2.0 sites such as Squidoo, Hubpages, Blogger and many many more. Don’t just write one article and forget it. It’s a waste of all your creative effort! Read the rest of this entry
