Marketing Muse Newsletter: Issue #68
Hi,
I hope this Wednesday finds you well. My wife has a day off work today so luckily I don’t have to juggle my newsletter with the care of two energetic and loud young boys. Oliver is 4.5 and Magnus my youngest is 2.5. Having said that, it’s not exactly total peace and quiet as I sit at the kitchen table. They are currently climbing all over each other, pulling in each other’s ears and laughing like maniacs.
If you’re looking to make money online the you will probably be aware that an excellent way to start is by promoting other people’s products; otherwise known as affiliate marketing. Affiliate marketing has many advantages. You don’t have to have a product, you don’t need to provide customer service (the product creator does this) and you don’t need to learn how to write sales copy that converts. For that matter, you don’t even need a website. On that note, I thought I’d help you out by providing you with a free ebook on this topic. There’s no optin required, just download and enjoy:
http://www.gregoryhyne.com/ebooks/AffiliateMarketingMaster.pdf
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Marketing Tip of the Day
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You don’t need to have lots of technical skill to be successful online. In fact, so many people get hung up on things like learning HTML, CSS styles, PHP…. when it’s completely unnecessary. In fact, most of my successful sites are quite simple. Your money is made on the offers you make and not on how flashy your site is.
Fact 1: Simple Almost Always Outperforms Stylish. The more cluttered that your site is, the more distractions you are providing.
Fact 2: There are many easy to use tools for building websites. Wordpress and Xsitepro are two good examples.
Fact 3: You can buy technical skill but not effective marketing. Let me put it this way – it’s pretty hard to make a living as a freelancer, even if you’ve got outstanding technical skills.
What you should really be focusing on is, identifying hot markets, finding or creating hot offers to put in front of them and getting the people in your market in front of your offers. There are marketers making millions form the simplest of sites and they almost always hire the technical talent because this is the best use of their time and resources.
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Thought For Today
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Here is a business idea that I know from personal experience can save huge amounts of wasted time. Meetings, when held in formal office surroundings, have a way of dragging on. However good the chair person is (if you are lucky enough to have one) or how detailed the agenda, something always seems to get added to the end that makes you sit, bored out of your brain for much longer than you’d like or need.
Well try this next time you have a meeting arranged with a small number of people. Change the location to somewhere casual. Starbucks is good, the car park is better! Without the enforced formality of the office surroundings, people tend to stick to topic. I don’t really know why, but it does work.
If you are all sat in Starbucks, for instance, finishing your coffee is a psychological trigger to get up and leave. There just isn’t the urge to stay for the sake of it.
Car park meetings are even better. Nobody want to hang around there for too long, but everyone can briefly say their piece before they all go their different ways.
Meetings can be one of the biggest drains on the most valuable resource you and your company have – time. Try and find ways that you can use to keep them to a minimum and you will have a massive advantage.
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Quotation
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Charles William Eliot said,
“All business proceeds on beliefs, or judgments of probabilities, and not on certainties.
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A Moment’s Inspiration
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When we aim at success, we often focus out eyes as well as our thoughts on the target at the end of the road, adopting a tunnel vision that blocks out everything else.
That is a shame because there are some wonderful views to take in on the journey.
When you take a road trip, you have usually have a clear destination in mind, but part of the fun of the journey are the things you’ll see along the way. People, places, funny events, strange sights.
Our road to success is a road trip. But we have to remember that very often it is the things we pass en route that smooth our passage.
One of my friends and I talked about how we both love to occasionally leave our desks, walk out into the garden and just enjoy the day. That may not seem, on the face of it, to be a productive thing to do, but believe me, recharging your batteries and getting back in tune with the world is a VITAL part of your journey.
It is good to have you destination firmly in mind, but never forget to turn your head once in while to enjoy the view.
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This Week’s Quick Tip
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Today is a good day to start breathing.
Oh, I know you can already do it with your eyes closed, but how about really closing them for a moment and concentrating on each breath.
Breath deep down into your stomach. Draw in each breath slowly and release it even slower, letting all your tensions waft out like so much used air. With your eyes closed, completely experience ten deep, relaxing, cleansing breaths.
What a lovely way to start your day.
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Just For Fun
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Everyone knows what a Danish Pastry is – except the people in Denmark. Over there, they call them Vienna Bread.
That’s it for today. Please feel free to leave a comment.
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