Good afternoon to you.  It’s a glorious sunny day in Bristol and I don’t feel like doing much work today.  There’s an event down by the harbour called the Festival of Nature and I going to take my wife and kids down to the harbour this afternoon.

It’s a family event but you can still get a nice cold beer and some good food.  Something for everyone so to speak.  I do however want to tell you about a very effective technique that I have recently been introduced to.

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Marketing Tip of the Day
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Many of you will have heard how ad swaps are a very effective way to build your list quickly.  For those of you that haven’t, this is the basic premise.  Two list owners each agree to mail their list an offer from the other list owner. This is usually a free offer placed on a landing page/squeeze page in exchange for someone’s name and email address. As a result, they are both adding hundreds of subscribers to their lists.

I’ll bet there aren’t too many of you though that have heard about Tweet swaps.  Twitter followers may not be as responsive as your main list yet you can still send thousands of visitors to your website by doing Twitter swaps.

This is where you swap tweets with someone else.  For example, they can promote your free squeeze page gift and you’ will in return promote their free squeeze page gift by tweeting your respective followers.   The key is to find good partners, tweet several times per day and try to make sure that there is an equal exchange in the number of visitors that you send to each other.

If you haven’t tried it yet.  get out there and give it a go.  It works!

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Thought For Today
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Every goal, ambition, dream or target that you have in your life comes ready-made with a fixed amount of energy attached to it.

Once that pre-fixed energy is gone, you lapse into a state of  flux: you neither have the power to carry on towards your target,  nor do you have the will to forget the whole thing.

The result: procrastination. All you can do is think of other  things that you’d rather be doing.

But, that unfinished task acts like a drain on the energy  attached to all the other things that you do instead.

Each task’s energy CAN be boosted, but only if it is topped up  before it runs empty.

The trick is to either plan your jobs so that you finish each one while its energy level is still sufficient to keep you going, or  to deliberately stop before the tank runs empty – so that your  enthusiasm can supply the needed fuel for you to start again another day.

Think of it like a car. All the time there is gas in the tank,  you can go somewhere and get things done. If the needle says that the tank is running low, you can get to a gas station and fill up.

But if you ignore that needle and allow the tank to run dry, you grind to a halt. Odds are that you will come to a full-stop in the most inconvenient place possible, and getting more gas will be a major challenge.

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Quotation
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William Shakespeare wrote,
“Things won are done, joy’s soul lies in the doing.”

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A Moment’s Inspiration
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This often quoted passage by Charles Swindoll is one of those basic truths that should be pinned to everyone’s wall.

“The longer I live, the more I realize the impact of attitude on life. Attitude to me, is more important than facts. It is more important than past, than education, than money, than circumstances, than failures, than successes, than what other people think or say or do. It is more important than appearance,  gifted ability, or skill. It will make or break a company, a  church, a home.

The remarkable thing is we have a choice everyday regarding the attitude we will embrace from that day. We cannot change our  past, we cannot change the fact that people will act in certain  way. We cannot change the inevitable. The only thing that we can  do is play on the one string that we have and this string is,   Attitude. I am convinced that life is ten percent what happens to  me and ninety percent how I react to it. And so it is with  you….We are in charge of our Attitudes.”

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This Week’s Quick Tip
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How is your confidence?

If you’re like most people, your confidence quotient could do with a bit of a boost. Here are three things you can do right  away to do just that:

1. Learn to put the past in its place. The past may be gone, but  it can leave a scar. It is okay to remember, but fatal to dwell.  Learn from the past, live in the present and plan for the future.

2. Don’t believe negative people. We are all surrounded by two  types of people – those who hold us up, and those who push us  down. The negative ones are forever trying to tell us that we can’t do things, but what they really mean is THEY can’t. Nobody has the right to tell you what you can or can’t do – that is for you to decide. Decide to be positive!

3. Celebrate your successes. Make a big thing of them – if only in your mind. Reward yourself for doing well and pretty soon it will come naturally.

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Just For Fun
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India is the world’s largest democracy.

The Indian election in 1984 was the largest of any country with over 379,000,000 voters eligible to vote at over 480,000 polling  stations.

The largest employer in the world is the Indian railway system.  It employs over 1.6 million people.

Almost 3 billion movie tickets are sold in India every year, and Bollywood produces over 800 movies a year to supply the demand  (about double the output of Hollywood).

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